The phrase “You eat with your eyes first” is important to keep in mind when it comes to advertising food. A food photographer’s job is to make sure that a person’s first glimpse of a dish is just as mouth-watering as the real thing.
These days, everyone has a tiny camera in their pocket, and with phone camera technology getting more and more high-tech by the day, it’s possible to get impressive shots even as an amateur. So is a professional food photographer actually necessary?
Obviously, we’re going to say yes, but here’s why …
Taking great food photography shots is about more than just snapping a picture of a dish in a restaurant.
First and foremost, the food you’re shooting needs to be perfect, and food styling is essential to ensure this. It enables food stylists to plate dishes in a way that is physically appealing and works well on camera, making the viewer just want to take a bite.
When plating up at a restaurant, restrictions such as time, resources and the physical environment can prevent dishes from looking their best through the lens. Preparing the food in a studio or specifically for a shoot lets you make sure that each ingredient is perfectly shaped, beautifully cooked and artfully arranged in a manner that would not be viable in a working restaurant.
There’s no denying that the latest smartphones have incredibly impressive cameras for their size, but they can never match up to the quality and versatility of a food photographer’s full kit.
Investing in a professional food photographer will ensure that your shots are taken with high-quality equipment that will do your dishes justice. It also means that you’ll have an experienced photographer behind the lens who is able to adjust all those intimidating camera settings to get the right look and feel for your brand.
While even amateur photographers can take great shots under the right conditions, it’s the job of a food photographer to know specifically how to shoot food in a way that makes it eye catching and enticing.
There are lots of elements in food photography that can be hard to work with, such as steam creating condensation on the lens, ingredients that wilt, melt or grow stale over time, and objects like glasses and cutlery that capture reflections.
A food photographer has worked with all of these conditions time and time again, and knows what to do to avoid mishaps and get the shots you need efficiently. They have the experience to capture dishes in a way that showcases exactly what the customer is getting while adding a little creative flair to dial up the deliciousness.
When you hire a food photographer, you get much more than just a camera; you get an expert in making food look utterly irresistible.